How to Market to Students

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How to Market to Students

Mobile Advertising Presents Marketers with High Click-Through Rates

Tuesday, September 18, 2012 by OnCampus Marketing Team

According to, mobile banner ads continue to have high click-through rates. Some attribute the high click-throughs to novelty – thinking that viewing and clicking on mobile ads may be more exciting than display ads on a desktop. But as eMarketer explains, “that novelty has not worn off yet.”

Standard banners have shown to provide only one-quarter of the number of click-throughs mobile banner advertisements are providing.

MediaMind compiled a chart to determine how likely people were to mouse over or hover over advertisements without necessarily clicking through on them in various consumer categories. They call this the “dwell rate.”

Rich Media Ad Metrics Worldwide, by Industry, H1 2012

Mobile ad spending in the US is expected to reach $2.61 billion, and advertising to college students using mobile tactics is a great place for marketers to start. College students are known to spend heavily in ten of the twenty-one categories listed in the analysis above.

Contact OnCampus Advertising at 617-523-9801 or visit us online and let our college campus marketing experts help you develop a targeted mobile campaign for the college market.

Entertaining + Engaging = Effective

Tuesday, September 4, 2012 by OnCampus Marketing Team

In the August 2012 issued of its magazine, Direct Marketing News reported that marketing efforts targeting millennials must be engaging and entertaining to be effective.

HBO is a company that is taking this seriously by developing grassroots marketing campaigns for advertising to college students. HBO has even hired college juniors and seniors to create social media buzz around company events. They currently employ 47 “college campus agents” at 20 different universities.

Zach Harris, senior marketing manager Mountain Dew, stressed the importance of staying relevant in the college student market when he said, “It’s important to stay top-of-mind because if we’re not, someone else will be.”

The advertising market for millennials can be over saturated due to their exposure to all types of media. It’s important to reach college students in ways that will grab their attention.

OnCampus Advertising has years of expertise targeting millennial college students. Contact us at 617-523-9801 or visit us online and let us help you determine what about your product will resonate with this market and how best to reach them.

We have solutions for college campus marketing that include a variety of channels like college newspaper advertising; out-of-home displays via bus shelters, kiosks and billboards; online ads placed on college newspaper websites; direct marketing through email and postal service; and promotional marketing with event sponsorship and samples.There is even an opportunity for unique guerilla marketing using techniques such as sidewalk chalking, wild postings, street teams and mobile billboards.

Anything is possible in your advertising campaigns

Friday, August 24, 2012 by OnCampus Marketing Team

Young people today are characterized as a “never give up – anything is possible” generation. As marketers, you have the perfect opportunity to promote your product and build self-esteem in this group of people.

When advertising to college students, you should focus on how your product can improve their lives or help them reach a goal. Be creative in your messaging without falsifying information.

Some things are easily tied to the college student population like cell phones, entertainment or school supplies; but others may need a little more imagination.

For example: if you sell razor blades, you may think this type of messaging doesn’t fit your product. By thinking creatively, however, you could present a correlation between personal grooming and looking the part in order to land the perfect job. OR if you sell fresh produce, you could make a correlation between the health and energy benefits that your product provides and students having what they need to get through exams.

OnCampus Advertising can help you craft unique campaigns to reach students through display, mobile, or college newspaper advertising. Take on the attitude of the “anything is possible”, college-age generation and begin thinking of new ways to speak to your audience. Contact us at 617-523-9801 or visit us online today.

The Comeback King – Display Advertising

Friday, August 3, 2012 by OnCampus Marketing Team

Display advertising is on a comeback with many marketers touting its benefits in branding products and services. Unfortunately, display ads are known in some circles for their relatively low click-through rates. So, how can you ensure a successful campaign using display advertising to college students?

First, use display ads as part of an integrated campaign. More than 50 percent of marketers who responded to a recent survey conducted by Econsultancy and Responsys say that integration with social media, search and online ads is “very significant” to the future of display advertising.

A chart from is listed below showing the results of this survey and other forms of advertisements being integrated with display advertising for more successful results.

Significance of Select Trends to the Future of Display Advertising According to Companies* Worldwide, May 2012 (% of respondents)

Second, contact OnCampus Advertising to develop entire marketing campaigns using college newspaper advertising, mobile marketing, and of course display ads to target college students at campuses across the country.

OnCampus Advertising can help clients personalize display advertising targeting college students by identifying the name of a student’s college and enabling the content of the ad to reflect that name. Call us at 617-523-9801 of visit us online at for more information today.

Why are college newspapers important to students?

Sunday, July 15, 2012 by OnCampus Marketing Team

If you’ve followed the On Campus Advertising blog for any time at all, you know that 82 percent of college students read their campus paper. But it is important to you as a marketer to know why.

Generation Y is also known as Generation ME. This stands for millennials but also for the individual’s strong concept of self. One of the first questions this generation is characterized as asking in all interactions is “what’s in it for me?”

As a marketer, you must be prepared to tell this market of buyers how they can personally benefit from using your product or service. Luckily, college newspaper advertising is the perfect media. Not only are 82 percent of students reading their campus paper as we mentioned, but it is an entire media outlet dedicated to these young people. The campus paper is full of interesting facts that directly impact their college life.

Students are all about College Newspapers On Campus!

OnCampus Advertising has access to college newspaper placements nationwide. Let us help you reach this unique market through a media designed just for them. Call 617-523-9801 or visit us online for more information today.

We’ve spent years researching what matters to students, and we know how to get their attention. Let us help make your next marketing campaign a huge success!

Use social connectedness to your advantage

Saturday, July 14, 2012 by OnCampus Marketing Team

College students today are the most connected generation. By spending your advertising dollars on this market, you can easily broaden your reach by ten times or more. How?

Consider marketing to college students using college newspaper advertising placements. These newspapers have an average readership equal to 82 percent and can provide a great way to get your product in front of the student population.

If you create compelling newspaper ads that encourage action, a viewer might compose a tweet, post a status update or even check in at one of your locations. Social sharing of your marketing message by your target population can quickly snowball your reach to dozens – even hundreds of others. It can also serve as a personal recommendation for friends and family to try your product.

Take advantage of great advertising opportunities where the college audience is concerned by contacting OnCampus Advertising at 617-523-9801 today. You can also visit us online to learn more.

Our experts have spent years developing advertising for college students. We can help you get noticed in this valuable market.

Consuming Rather Than Perusing – How to Reach Your Audience

Thursday, May 31, 2012 by OnCampus Marketing Team

Social medial advertising is the hot, new trend for marketers. This seems especially true for those targeting a younger audience. After all, a large portion of young people ages 18-24 have some type of smart phone.

While social media advertising can be effective, marketers must have an extremely compelling message to grab attention amidst all the noise. This is because users of social media are generally glancing at posts and socializing with friends, fans and followers. They are merely perusing these sites.

A better way to reach this audience may be to send them a message when they are consuming information rather than simply perusing. College newspaper advertising provides just such an opportunity.

82 percent of college students read their campus newspaper. By placing an advertisement in media they are consuming, you are sure to reach the your target audience.

On Campus Advertising has access to placements in nearly every university newspaper in the country. Contact us online, or call 617-523-9801 for more information regarding college campus marketing today.

How to Recruit Job Candidates Near Graduation

Wednesday, May 30, 2012 by OnCampus Marketing Team

Graduation is just around the corner and many new graduates will be entering the job market. In fact, the National Center for Education Statistics (NCES) projects that 1,781,000 students will graduate with bachelor’s degrees in 2012. This is the time to differentiate your company in the minds of these graduates if you want to attract top talent.

Many people in this age group have an anything is possible attitude. While this can be a way to add fresh, creative ideas to your team, you will need to have a plan for them. Be prepared to reward them with increased responsibility and provide praise for good work. Let them know what your organization can do for them professionally and for their personal growth.

Recruitment marketing is no longer simply writing job descriptions and placing them in newspapers. Your goal is to get in front of the right people at the right time. Graduation is the time!

To effectively reach the right applicant pool, you will need a marketing plan. On Campus Advertising is a great resource for helping your company develop a student marketing plan. We can help you using mixed media such as college newspaper advertising and direct marketing. We even have guerrilla marketing tactics using street teams that can help get your company noticed on college campuses throughout the country.

Contact us today by calling David Page at 617-523-9801, and let us help you develop a plan for finding the perfect candidate.

6 Tips for Marketing to Young Women

Tuesday, May 29, 2012 by OnCampus Marketing Team

If you are a business targeting an audience composed primarily of young women, we’ve composed a list of six tips that might be helpful in your advertising campaigns.

1. Be Honest - Generation Y, and especially the women in this group, is composed of people who appreciate up-front, honest communication. Don’t overinflate the benefits of your product or service just for a sale. This will not win you repeat customers in any market.

2. Know Your Audience - Tell them how your product or service will benefit them, and make it personal. Advertising campaigns should reflect your audience’s likes, dislikes, and personal values as much as possible.

3. No Pressure - Lay off the heavy sales tactics and work to care about your customer. Develop a relationship with them. Women want to make their own decisions and being overly aggressive could drive them away for good.

4. Be Informative - This group is known for being Internet savvy researchers. Give them the information they need to make an intelligent decision without making them look elsewhere.

5. Treat Them Right - Word-of-mouth is one of the most important factors in decision-making for this group. Make sure you treat the customers you have well because others in this market will be looking to them for purchasing advice.

6. Contact On Campus Advertising - Women make up 57% of the total college student population. We have creative ways to target these college students including student newspapers, display ads, campus street teams and others. Let us help you develop a winning campaign by contacting us online or calling David Page at 617-523-9801.

Use Social Connection to Your Advantage

Monday, May 28, 2012 by OnCampus Marketing Team

Generation Y may be the most peer-oriented generation to date. This can be attributed largely to the use of social media.

Whether through in-person meetings, on computers, or through cell phones; people are constantly connected. Social media sites like Facebook, Twitter, Pinterest, Instagram, Flickr, Foursquare, and others make creating communities easier than ever before. As marketers, you can use this to your advantage in advertising to college students.

Create buzz by advertising products and services in ways that will encourage social sharing. For example, you can host a contest for the best Instagram photo of someone using your product or provide a coupon for people who like your product on Facebook.

You will need a marketing campaign that can launch these buzz creating social ideas, and On Campus Advertising is the perfect company to help you reach this audience. We can help you reach students on thousands of college campuses throughout the United States.

On Campus Advertising is your solution whether you are looking to use online, display, or college newspaper advertising in your marketing campaigns. Or if you’re looking for an even more creative way to target these consumers, we can help you by setting up street teams where peers will speak to students walking through campus about your product.

Call us at 617-523-9801 or contact us online to learn how we can help you reach college students with unique but effective advertising.

Inspiration at Commencement

Sunday, May 27, 2012 by OnCampus Marketing Team

In a recent article published by the Huffington Post titled “Commencement Speakers 2012: How Schools Land Top Speakers,” the author begins by discussing what it is that makes a great commencement speech.

“A good commencement speech gets graduates motivated about their futures; a great commencement speech gets cited as a source of inspiration for years after and resonates with more than just college students.”

The best commencement speeches get a lot of attention. But why all this talk about speeches given during graduation ceremonies?

As advertisers, you have a unique opportunity to capture the attention of college students and inspire them with help from On Campus Advertising. Just as top speakers are hot commodities, so too can your product be in the minds of these graduating seniors around the country.

For more information on targeting students through college newspaper advertising, display ads, and other effective forms of media; contact On Campus Advertising at 617-523-9801 or visit us online today.

Let us help make your company unforgettable!

Marketing Advice for Financial Institutions

Wednesday, May 23, 2012 by OnCampus Marketing Team

Attention financial institutions: Many college students will be graduating this month and that means they will soon need to begin paying toward student loans.

Help them start on the right track by making sure they know how to best manage their finances. Provide valuable resources by developing promotional materials that will give these students information about opening a savings account, balancing a checkbook, contributing money for retirement, building good credit, or paying off debt.

By helping them understand topics that can be overwhelming, you will set yourself apart and become a trusted advisor to your newest customers.

Targeting these students can be a difficult task if you aren’t sure where to turn. Fortunately, On Campus Advertising can help.

We have access to thousands of college newspaper advertising opportunities on campuses across the country. College papers have an 82% readership making them a great way to present your product or service to this target market.

Contact us at 617-523-9801 or visit us online to learn more about how On Campus Advertising can help you reach graduating seniors.

Get Noticed – Make It Personal

Wednesday, May 23, 2012 by OnCampus Marketing Team

It is harder than ever before for marketers to break through the noise and grab the attention of their target audience using advertising campaigns. This can be even more difficult when targeting Generation Y.

In the past, college students have been thought of as having a lot of down time between classes and studying. With the rising costs of college tuition, two-thirds of undergraduates claim to have part or full time employment while attending school according to a USA Today poll. Free time is no longer in abundance for this generation of college students.

How can you make them take a break from their hectic schedules to listen to what you have to say? We can sum it up in three words: MAKE IT PERSONAL!

Take a note from Kellogg, recent winner of the Engage:GenY annual youth marketing case study competition. With their “Eat. Share. Prosper” campaign, they were successful in advertising to college students with a one-to-one giving initiative. Not only was this campaign successful because Kellogg understood that students have limited disposable income, but also because they know this generation cares about social responsibility and giving to the less fortunate.

According to Engage:GenY blog, we live in a time when young people expect a reward for giving their valuable time to marketers. “When they get that payoff, they’ll reward brands in turn, not only with positive opinion, but also by spreading the message among their friends.”

Contact On Campus Advertising at 617-523-9801 or visit us online. We’ll help you develop unique college campus marketing that will get attention for your brand.

Recruit members for your organization on campus

Wednesday, May 23, 2012 by OnCampus Marketing Team

You often hear a lot about recruitment marketing done by companies looking to hire new employees, but what about membership recruitment marketing? If you are a student organization looking for unique ways to attract new members, you’ve come to the right place.

Many professional organizations like Public Relations Society of America, Association of Information Technology Professionals, National Science Teachers Association, the American Society of Civil Engineers, and many others have student chapters. Still others, like Campus Crusade, have almost entirely student-based memberships.

Promote your organization in campus media to improve student recognition of your brand and encourage new membership. Be sure to be direct in your advertising by showing college students the benefits they can expect in joining.

OnCampus Advertising has been helping organizations like yours develop unique marketing programs for many years at colleges and universities nationwide. To learn more about how you can start marketing effectively on campus, contact us today – by phone, by mail, or online. Let one of our experienced representatives help you get started. We can expand your brand recognition with mobile media campaigns, college newspaper advertising, poster and bulletin board ads, and many other marketing avenues.
Combine your message in person with a presence over the Internet or using smart phones, newspapers, or even hand outs. You will be surprised at how fast all of these placements can add up to a big reward for your company!

How Established Brands Can Target a Younger Audience

Wednesday, April 11, 2012 by OnCampus Marketing Team

Do you have a product that you’d like to promote to 18-24 year olds? Many established brands have a strong desire to reach a younger audience because it is essential to attract new customers, but they aren’t sure where to start.

Good news! Generation Y is characterized and heavily influence by not just peers but parental figures as well. In fact, ninety percent of people between the ages of 18 and 29 say they have a great relationship with their parents. They even report speaking with them an average of 1.5 times per day.

If your brand has a strong presence with the Boomer Generation, it’s time to think of expanding your marketing campaign to target Generation Y. A great place to start is college newspaper advertising campaigns.

Eighty-two percent of college students read their school’s newspaper. By supporting their school and promoting a brand their parents trust through college campus marketing, you’re sure to gain a fast following.

To learn more about how college newspaper advertising can work for your company, take a look at OnCampus Advertising. We specialize in knowing the Generation Y audience and helping develop solid marketing programs. Contact us online, or call OnCampus Advertising at 617-523-9801 and let us help you build trust in a new market!

Use Coupons to Target Generation Y

Monday, April 9, 2012 by OnCampus Marketing Team

With college enrollments expected to grow twelve percent from 2008-2016, it is more important than ever for marketers to understand the mentality of Generation Y, or Generation ME as they are sometimes called.

This generation of 18-29 year olds is typically characterized as a group that appreciates immediate gratification. When marketing to them, it is extremely important to be direct in your communication and provide them with an action step that results in a positive personal outcome.

College campus advertising is a growing trend, and advertising to college students by providing a coupon for your product is a great way to target this group.

Consider starting your marketing campaign with college newspaper advertising that includes a coupon for visiting your place of business. Ninety-one percent of those considered Generation Y make their check-ins public on Facebook and Foursquare so not only could your coupon pull someone in the door, the resulting post on social networks may broadcast that visit to hundreds of others.

To learn more about how college newspaper advertising can work for your company and its products, goods, or services, take a look at OnCampus Advertising. We specialize in helping you develop solid campus marketing programs, that are designed to get you noticed by the Generation Y crowd. Contact us online, or call OnCampus Advertising directly at 617-523-9801 today!

The Magic of the College Newspaper

Tuesday, March 13, 2012 by OnCampus Marketing Team

When it comes to marketing marvels on campus, nothing beats the College Newspaper. Here is a publication totally about the college students. They are run by students, written by students, all about students and their activities, and read by students. From their perspective, which is what matters here, it totally works!

Students are all about College Newspapers On Campus!

From the standpoint of advertising to college students, companies should grab hold of this golden opportunity to reach this premium target audience. Businesses cannot find a more well accepted and well read medium, that is adored by the prospective customers. The College Advertising Network represents a collection of many media sources, for sure, and they are all visited by the student population, but the student newspapers just seem to hit the mark.

If you have been considering getting your company and products into the college campus marketplace, stop by OnCampus Advertising and let us walk you through all of the tremendous opportunities available there. Our mission is to help you develop a solid marketing program that reaches out and connects with the students on college campuses across the United States and Canada.

OnCampus Advertising has spent years doing the leg work, researching what works on campus, and what attracts the students. We have traveled around colleges, walked the campuses, talked with the students, and done the analysis to know what will work. Observing students on campus to see what they are reading or listening to or looking at during the student day, helps give us great perspective about how to reach them.

Contact us online today and let us help your business get started on campus. Or give David Page a call directly at 617-523-9801, and talk with him about the many possibilities that exist for a company like yours. We know every company is different, and so are the products or services that they sell. Our team players like David Page will take the time to listen to your unique situation, and what makes your company appealing. And together, we can put together a marketing campaign that will do the job for you. Let our OnCampus team of industry professionals guide you through the planning and execution processes to create an impactful campaign. With student tours and orientations on the horizon, there is not a better time than now to get yours started.

Speed up your Campus Marketing Connection with QR Coding

Monday, March 12, 2012 by OnCampus Marketing Team

One of the greatest technological advances to enter the world of marketing in decades has been QR Codes. Short for Quick Response Code, this coding has become one of the most popular types of two dimensional barcodes, and allows for high speed transfer of content and information.

Extreme QR code to Wikipedia mobile page

Developed in Japan as a manufacturing tracking tool, it has quickly found a home in a wide variety of applications. One of the great breakthroughs has come in transferring marketing information between buyers and sellers. Allowing for an instant connect of seller product information with specific prospective clients, it streamlines a process that used to include mountains of paper documents and hand outs. This is most apparent at trade shows and conventions where sales personnel used to fill extra suitcases with fliers, business cards, promotion sheets, and sticky notes. Now, with a simple, quick scan, the client can access vendor websites, product criteria, logos, advertisements, and so on. This also provides the seller with key data on the prospective customer, greatly simplifying the connection.

From a marketing perspective, it allows your business to advertise to specific clients that have shown interest in your company and its product lines. Rather than blindly pummeling the air waves and mail boxes with generic ads, hoping to land a few “hits”, you can now deal relevantly with those who want to hear what you have to say. It even opens up communication channels, chats, Q&A sessions, and, best of all, SALES!

Let OnCampus Advertising help you connect with College Students with QR Coding

Bringing this new technology into the College Campus arena totally follows along in the QR Code development. And what a market to tap into – one chock full of intelligent, technically proficient students who are clamoring for the latest in 21st Century technology. They are quick to take notice, quick to learn, and quick to attach themselves to companies and marketing campaigns using the QR Coding.

They are drawn to websites of products they are interested in, where they can learn more about what all is offered, the latest specials and discounts, coupons, promotional activities, and special events near their campus. Far from the random, pot-luck, good luck campaigns of the past, your advertisements will hit home with an audience interested in them!

IF this all sounds like just the type of marketing strategy you have been looking for, come see the professionals at OnCampus Advertising to find out more about how to get QR Coding set up on the college campus. Learn how we can help you establish a broad program to market effectively with today’s college students, and how to best promote your company and products with them. Contact us today on line, or call us directly at 617-523-9801 for a personal introduction into this brave new world!


Incorporate Event Planning into your College Campus Marketing Program

Thursday, March 1, 2012 by OnCampus Marketing Team

College students are such an exciting and unique demographic from a marketing standpoint. They are newcomers to the world of advertising that is actually directed at them. They are high tech, curious, smart, and eager to learn about new ideas and products. The students are also adventurous, and anxious to join in and become a part of the campus action.

Kicking things off On Campus at Boston University

For companies marketing products that work for the campus crowd, it is most important to get to know them and understand them. Not only does this help you in target marketing to this group, but also can open up campaigns to include getting involved in major events on campus. While creating a presence on campus is a solid step, actually developing interaction with the students is even better.

Sponsoring events, concerts, activities, and such are terrific ways to get your company name and logo in front of students gathering to have a good time. Handing out discount coupons, menus, or give-aways improves the image even further. Getting the students involved in the promotion really drives up the meter because it creates a bond between you, where you are working together for a good cause.

With Spring just around the corner, now is a great time to start planning out your advertising game plan for the next school year. Or improving on the one you already have started. With a wave of high school students starting to visit prospective college campuses, the time is right for them to get to know you and what you have to offer them when they get to campus. Following close after will be summer orientations for the incoming freshmen, some summer sessions, and then the official start of the Fall Semesters!

Keep in mind that this game plan doesn’t start and stop with one season, you are building a relationship that can last all the way through their college careers, and beyond into their professional lives. This is how they will get to know you, what you are selling them, that they can believe you, and trust what you are telling them.

OnCampus Advertising has been assisting companies like yours to make serious in-roads on college campuses, developing strong marketing programs, and building long term relationships that last. If all of this sounds exciting and interesting, contact us online, or give David Page a call today at 617-523-9801 to learn more about what we can do to help you.

Teamwork – the key to successful marketing programs

Thursday, March 1, 2012 by OnCampus Marketing Team

It is certainly no secret to anyone involved in the marketing process that teamwork plays such a pivotal role in building a successful business connection between sellers and buyers. One man show marketing teams just don’t have the impact required to generate big volume sales, or long term relationships.

The same holds true if your company is trying to establish itself on the college campuses across the United States and Canada. Advertising to College Students is a tricky business, due in part to the wide range of personalities, styles, tastes, likes, and dislikes among the college residents. A successful marketing program therefore needs to be one that utilizes a broad range of advertising approaches, so that no matter what a student chooses as their main source of information, your ads will appear.

Build a solid connection On Campus between your team and the students

College Campus Marketing can be presented in the Campus Newspaper, on Billboards, in Text or Email messages, highlighting campus websites, on TV and Radio, or anywhere around school. With the advent of the smart phones, a device that most students have with them constantly, your message is a click away at any time, at any place.

Your advertisement can come in the form of promotional product give-aways, free samples, discount coupons, or pizza box ads. Attaching your message to items that students want, need, crave, desire, or can’t live without just works! It puts your company in the palm of their hands, and in the front of their minds.

To accomplish all of this well, your company should certainly have a staff of team players that can pursue the college market from many sides. Your team will need to get out and get involved on campus, get to know the students well, and devise many avenues that are likely to attract their attention, and their business. Because of the broad scope of the potential market, you will do well to have a broad range of professionals on your marketing team.

In addition to your own team, having an experienced, qualified agency at your side will help assemble the best possible programs to promote your products. OnCampus Advertising is constantly on the ready to help you develop a wide-reaching marketing strategy that will be most effective on campus. We can work with you and your players to organize a platform that is sure to attract business with the college students. Combining successful college newspaper advertising with on-line media will get your company noticed, and help build the long-term strong relationships critical to your success.

To learn more about how OnCampus can help your company, contact David Page directly at 617-523-9801 or email him today. With the prospective student tours getting underway, orientations on the horizon, and another brand new school year only months away, now is the right time to get the ball rolling. And get the bridge built between your team and the brave new world of college students!

Build a successful team with OnCampus Advertising

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