Category: Back to School Marketing Strategies

Back to college: that notorious time of year where kids and their parents hit the market in search of school

Back-to-college advertising is crucial for many marketers. According to a 2018 survey conducted by Deloitte, back-to-school shopping is the second

In our last blog we discussed some of the offers and messaging college students want during the college back-to-school season.

The stereotype of cheap and thrifty college students is alive and well. Last fall OnCampus Advertising conducted a survey in

Summer can be a challenging season for businesses looking to target college students due to summer break. It usually means

With the Memorial holiday quickly approaching, it is time for your business to begin implementation for specific marketing strategies to