Category: Back to School Marketing Strategies

Back to college: that notorious time of year where kids and their parents hit the market in search of school

Back-to-college advertising is crucial for many marketers. According to a 2018 survey conducted by Deloitte, back-to-school shopping is the second

In our last blog we discussed some of the offers and messaging college students want during the college back-to-school season.

The stereotype of cheap and thrifty college students is alive and well. Last fall OnCampus Advertising conducted a survey in

Summer can be a challenging season for businesses looking to target college students due to summer break. It usually means