Category: Back to School Marketing Strategies

As we have covered in previous posts, the back-to-campus environment will be different in 2020 than it has in previous

The big question facing college students, parents, faculty and staff, as well as marketers, is whether college will be back-to-campus

“Hope”, “we’re optimistic”, “We intend to reopen”. The same words are being echoed throughout the world of higher education, messages

Welcome week is one of the most exciting experiences for college students.. They begin to acclimate to life away from

It’s never too early to start preparing for the back-to-college marketing season As more retailers take advantage of the shopping