Category: Back to School Marketing Strategies

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Back to School Marketing Strategies

College Opening Plans Fall 2020

As we have covered in previous posts, the back-to-campus environment will be different in 2020 than it has in previous years due to COVID-19. We

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Back-to-Campus and Coronavirus
Back to School Marketing Strategies

Back-to-Campus and Coronavirus

The big question facing college students, parents, faculty and staff, as well as marketers, is whether college will be back-to-campus this fall because of Coronavirus.

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Back to School Marketing Strategies

Spring Back-to-School Marketing

For college students, back to school happens not once, but twice a year. For marketers, it is essential to not only be prepared for fall

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