College Media Strategies
College Students and the Second Screen
How many times have you Tweeted about or searched for something that you saw on a show or commercial while
How many times have you Tweeted about or searched for something that you saw on a show or commercial while
Media Multitasking is defined as using multiple forms of media at the same time, particularly using another device while watching
Why the College Student Demographic is So Important The common stereotype of a college student encapsulates the poor student who
Content is King As a marketer to college students, you clearly understand that your goal is to entice students
Go to any college campus today and you will see students on their smartphones. This would be an ideal time
As new forms of digital technology are constantly evolving, local businesses are utilizing new types of media platforms and marketing
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PHONE: (888) 428-7237
164 CANAL ST., SUITE 500 | BOSTON, MA 02114
© 2004-2018 OnCampus Advertising, LLC. All rights reserved.
© 2004-2018 OnCampus Advertising, LLC.
All rights reserved.
