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Bankrate recently conducted a study that found millennials are 64% more likely to feel pressured to overspend compared to older

In order to successfully market to college students, it’s best to receive consumer support and loyalty. Often, word-of-mouth marketing can

The holiday season is in full swing, with many students either studying for finals or packing up to head home.

No matter what product or service is being offered to the college student market, your brand is likely already have

It is no secret that college students are one of the most diverse generations in the US. Of the 75

Country wide, education costs and student spending are at an all time high. College tuition is a huge cost and