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 Millennials are flocking to brands like Nike, Under Armour and Lululemon for one reason: they are tricky customers. They prefer

Millennials have captured the minds and hearts of marketers everywhere. This is due to the fact that they are extremely

Beyonce has gotten everyone in the world talking about Lemonade – and not the refreshing summer drink, but her latest

There is one thing that gets college students through classes in the winter – spring break. It is a week

What was once simply a way to attract consumers – now it is becoming a product of its own due

There are many myths about how to engage college students as a business. Some brandsbelieve it is best to attract