Cox decided to use out-of-home (OOH) displays to broadly reach the entire student population with their messaging.  Leveraging our campus OOH database covering over 500 university campuses, the OnCampus team designed a back-to-campus campaign to raise awareness of Cox, its student bundled packages and encourage student activations.  The campaign included 7 campuses and over 350 university-specific OOH transit and kiosk displays and reached over 200,000 students during the month-long campaign.  Cox repeated the campaign the following two years.