Finding a college marketing agency isn’t always easy. Putting all your trust in someone to advertise your product is a big commitment and a big responsibility. Especially when it is with college students, who had in 2019 a spending power of $376 billion. Here’s some advice on how to approach the hunt for a college marketing agency.
Do your research
In order to successfully promote a product through a college marketing agency, it’s important to make sure the agency is keeping up with the times. An agency that specifically targets college students will only continue to grow if they can successfully relate to them. Meaning that they’re highly involved with technology and using a modern-day approach when working with the colleges. No one wants to work with an old-fashioned agency, it is crucial to work with someone who will make the experience as effortless and enjoyable as possible. This also goes for ensuring that the agency you want is familiar with the product you want to advertise and that they have worked on something similar in the past.
Pinpoint their strengths
Ask the agency directly how they stand out from other college marketing agencies. Find out how they recruit and look into how often they’ve worked with certain students. If there are many recurring students for different campaigns, that could be a good sign that college students like the agency and are willing to work with them time and time again. Building customer loyalty is key.
Long term success
Make sure to ask how the agency plans to continuously grow and improve. Finding a college marketing agency should be a long-term partnership. It’s crucial to be on the same page about how you both plan to keep growing and mutually benefit from each other in the process.
Set your expectations
Before committing to anything, it’s important to set your list of expectations and requirements. You need to be sure that the marketing agency you ultimately decide on can meet all of your goals. Most importantly, you want to be sure that if any obstacles were to come up they’d be ready to overcome them without sabotaging a campaign.
Every company has different goals and not every college marketing agency will be able to meet them. To sum it all up, you must put in that extra effort to find the perfect match.