Brand Ambassador quote:

“I had backpacks filled with doorhangers and posters and we quickly gained access to the dorms. Up and down we went, each floor had 2 corridors as we hit the doorhangers and hung up posters and wall clings in common rooms. Selecting a few doors we hung a hat or 2, and picked a few lucky common rooms (the ones with the most traffic) and left an extra poster or an extra T-shirt. We also hit the lobby and bathrooms pretty hard with posters and clings. In total we hit about 6 of those dorms, all 3-4 stories tall. We ventured out a little bit and found some more dorms…and repeated it over and over again. Then we hit the main walkways, talking to students walking past…it was actually quite busy! OF COURSE, I had to unwrap a stencil or six and lay down some chalk right in this area! On top of this, I also know of because of past promotions and personal friends where the off campus housing was. This was a great idea as most students were still living here and studying up for exams! So we hit apartment complexes that were simply glorified dorms with a pool! We heavily flyered and plastered Gillette in every place we could! Of course, the frat houses were more than willing to let us in and hit their bathrooms and main common areas. I would have to say that this was a fun success for Gillette, as everyone was so receptive for the materials…not just because they were free but because they were functional and the design/concept was a compete hit! When you have people asking you for more door hangers over t-shirts, you know you did a good job!!!”

– Justin T, U South Florida