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Kellogg’s contracted OnCampus Advertising (OCA) to boost interest in their breakfast cereals, including their new Krave product, and drive traffic to their cereal stations in campus cafeterias. OCA partnered with Aramark, which managed the campus cafeterias, to run student-run pop-up events in and near the cafeterias on 25 campuses.

logo
Logo
Kellogg’s contracted OnCampus Advertising (OCA) to boost interest in their breakfast cereals, including their new Krave product, and drive traffic to the cereal stations in campus cafeterias. OCA partnered with Aramark, which managed the campus cafeterias, to run student-run pop-up events in and near the cafeterias on 25 campuses.
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campus events
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students in attendance per event
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samples distributed per campus
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student brand ambassadors

The events generated plenty of buzz and engagement, hosting over 1,000 students each. Students lined up along a branded backdrop to engage with the Kellogg’s representatives and OCA student brand ambassadors They all had fun sampling different cereal brands, creating their own “custom blend” at the mixing stations, taking selfies at the selfie station and winning prizes with the custom “spin wheel of fortune”.

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