Kraft Not Mac & Cheese Sampling Event
Kraft Heinz’s partnered with OnCampus Advertising (OCA) to promote their new line of plant-based mac & cheese to students at six universities.
Working with the campus dining halls, the OCA team recruited student brand ambassadors and managed the events, giving thousands of students a fun and tasty introduction to Kraft’s newest product.
Kraft Not Mac & Cheese Sampling Event
Kraft Heinz’s partnered with OnCampus Advertising (OCA) to promote their new line of plant-based mac & cheese to students at six universities.
Working with the campus dining halls, the OCA team recruited student brand ambassadors and managed the events, giving thousands of students a fun and tasty introduction to Kraft’s newest product.
OCA activation teams set up tasting stations outside of campus dining halls and invited students to try out the new Not Mac & Cheese, while having a little fun with a toppings bar and two-for-one win competition.
More than 3,000 students at six schools stopped by for a taste, introducing students to a new dining option and giving Kraft valuable insights both verbally and through their completed surveys.
Whether it’s a one-day blast or a multi-day extravaganza, the OnCampus team is ready to turn your vision into action. Let’s talk!