McDonald’s Ohio franchise group wanted to raise awareness with students at colleges throughout the state by promoting National Coffee Day, student employment, and late-night ordering through Uber Eats. McDonald’s contracted with OnCampus Advertising (OCA) to help get the word out to college students at 10 universities in Ohio. OCA developed a multi-channel campaign using student social influencers, sampling and college newspaper ads. Over 30 student brand ambassadors distributed coffee cups and coupons to create excitement around National Coffee Day and McDonald’s. The campaign continued throughout the semester with student social media posts and newspapers ads.