REMAG engaged OnCampus Advertising (OCA) to help with its launch of a new gaming product to tech-savvy college students at UCLA.
REMAG (gamer spelled backwards) needed a standout presence at UCLA’s popular vendor fairs. In response, the team developed a plan to secure a 48-foot gaming truck to host an epic gameplay tournament at the Westwood Carnival and nailed a prime location on the Bruin Walk leading to the Bruin Bash Fall Concert. The truck’s can’t miss presence and high traffic tent location, together with student brand ambassadors distributing prizes and promoting the event, won the crowd.
REMAG engaged OnCampus Advertising (OCA) to help with its launch of a new gaming product to tech-savvy college students at UCLA.
REMAG (gamer spelled backwards) needed a standout presence at UCLA’s popular vendor fairs. In response, the team developed a plan to secure a 48-foot gaming truck to host an epic gameplay tournament at the Westwood Carnival and a prime location on the Bruin Walk leading to the Bruin Bash Fall Concert. The truck’s can’t miss presence and high traffic tent location, together with student brand ambassadors distributing prizes and promoting the event, won the crowd.
The two events created great buzz for REMAG, along with long lines of enthusiastic gamer students. Students developed new friendships and battled in matchups, giving REMAG all the more dividends from the campaign. That was not all, the events also allowed REMAG to gain valuable insights for developing their social gaming platform.
Ready to level up your product launch? Let’s connect and bring your brand to campus!