Samsung College Tour
Samsung engaged OnCampus Advertising (OCA) to plan, promote and activate their college tour on 18 campuses. The plan called for pop-up stores to promote their new flip phone and accessories. The three days of events were located in the heart of campus under outsized tents and staffed by Samsung reps and student brand ambassadors.
Samsung College Tour
Samsung engaged OnCampus Advertising (OCA) to plan, promote and activate their college tour on 18 campuses. The plan used pop-up stores to promote their new flip phone and accessories. The three-day events were located in the heart of campus under outsized tents and staffed by Samsung reps and student brand ambassadors.
The OCA team took the Samsung tour beyond a standard table pop-up, delivering a multi-station activation space where students tried out the latest Android phone and gadgets, chatted with student brand ambassadors along with savvy Samsung reps. Student attendees could also memorialize the event in the branded photobooth and selfie station.
Whether it’s a one-day blast or a multi-day extravaganza, the OnCampus team is ready to turn your vision into action. Let’s talk!