Have you thought about incorporating events into your college marketing plan? Maybe you have toyed with the idea but are afraid to take the plunge. Here at OnCampus Advertising, we can eliminate any event planning anxiety by doing the heavy lifting for you! When it comes to space reservation, Brand Ambassador recruitment, Field Manager hiring, and material ordering, our team has got your back! Let’s explore if an event is right for your company.
New product launch? Setting up a table with product samples and hiring student Brand Ambassadors to work the event is a fantastic opportunity for direct engagement with your target audience. This can help to foster a personal connection with event attendees and increase brand awareness and visibility. Consider having attendees share their event experience on social media, tagging your official business account and using specific hashtags, to amplify the buzz around your new product. College campus events are a powerful tool in your product launch strategy that will help to enhance your brand visibility by creating a memorable experience that can leave a lasting impression!
Check out the events our team put together to help promote Samsung’s new flip phones and accessories!
Looking to expand your audience to include the Gen Z demographic? Many brand preferences are established in college as students enter adulthood, rife with self-discovery. As the youngest generation with purchasing power, Gen Z represents the future market. Brands that successfully engage with this demographic can build long-term loyalty and secure a customer base for decades to come.
See the case study for Kraft NotCo’s new plant-based NotMac&Cheese!
Getting to know your target audience can be accomplished at on-campus events. Not only will your business get in some face time with the event attendees, but the event can open the door for instant feedback on your product! Consider including online surveys, optional e-newsletter signups, or flyers with a QR code that links to a special offer or discount. Deploying these types of tactics can help provide insight into audience preferences, allowing you to understand your demographic on a deeper level.
Campus events can help with your overall brand visibility, positioning you as an active and relevant presence in the current market. Ready to discuss your event strategy with our team? Contact OnCampus Advertising for more information!
