The concept of Customer Lifetime Value (CLV) is extremely important in the world of marketing. The high value of keeping existing customers dramatically outweighs the

The college market often brings to mind four-year red brick institutions providing bachelor’s degrees to 18–24-year-olds. At some schools this may be true, however, a

When it comes to current college students, nothing is more powerful than the effect of social media. The internet has the ability to make anything