How Brands Can Tap Into the Market of College Students

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Marketing to college students is shifting from focusing only on traditional outlets to combining them to fit into the digital world. Mike Iaco, employee at Power Marketing Digital, says that marketing to college students is important because they are the largest consumers right now. “You need to relate to them by targeting lifestyle marketing with entertainment and alcohol related products to get a big response,” he said. Emily Conway, an employee at Earth Web Technologies, explained that the most important strategies is to know what they want and demonstrating how your product or service can fulfill their needs. Here is a step-by-step guide that demonstrates how to tap into the potential of this lucrative market.


  1. Understand what college students want

They don’t like being “sold to” – they want to feel like it was their choice to purchase a product.

  1. Show your product or service at work.

College students want to see how your offering performs. Seeing a celebrity or brand ambassadors use it will influence them to purchase.

  1. Be active on social media

Stay relevant and post often on social media websites like Facebook, Twitter, Instagram and/or YouTube.

  1. Build a lifestyle around your product

Lifestyle marketing attracts the most college students because they want products that fit into their lifestyle or buy products that encourage a change in lifestyle.

  1. Find some sort of entertainment within your offering

Eighty percent of college students want to be entertained and engaged by their purchase, according to Millennial Marketing Firm.

  1. Connect with them on a personal level

College students are more likely to buy a product if they can connect with the background story or the people behind the brand. They want to buy into something that is bigger than just a product, but an experience and a community that is relevant to them.

  1. Make their lives easier

Use marketing strategies that will demonstrate how the product will help them on a day to day basis.

  1. Recruit their peers to make it relevant

Make your marketing seem personal by adding photos or customer testimonials from other college student customers. Recruit college brand ambassadors to help sell your brand and increase awareness. College students want to be reassured that other people similar to them stand by your brand.

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