Overview
OnCampus has worked with the marketing team at the University of Pennsylvania for several years to promote and recruit students at peer universities to its Summer Program
Goal
Build awareness and increase enrollment for their Summer Program.
Media
OnCampus developed multi-media custom media plans for three categories of schools based on Penn’s prioritization
- Full Coverage (large feeder schools) – bulletin board posters, student newspapers (print and online)
- Moderate Coverage (feeder schools) – bulletin board posters, student newspapers (print only)
- Light Coverage (additional schools) – bulletin board posters
Results
The campaign delivered over 380,000 online impressions, 4,800 posters, ran 37 half page full color print ads and 80,000 free standing inserts