Case Study

Unilever / Axe


Our Work AXE

Unilever launched Axe Peace during the NCAA March Madness Basketball Tournament. The college student market represented a key demographic for this product launch. The promotion included a coupon redeemable at Walmart stores.

Both Unilever’s digital and traditional media agencies engaged OnCampus to help plan and execute its campus media strategies.


Unilever / Axe


Students were directed to redeem their Axe coupon at local Walmart stores close to campus.


OnCampus developed and executed a digital and out-of-home campaign targeting 170 Division I College Basketball schools. Digital creative ran across 170 college newspaper websites within the oncampusWEB network simultaneously with 420 out-of-home displays.


The combined strategy utilizing digital and OOH amplified the Axe Peace coupon promotion over the month of March Madness. The campaign delivered 6.5 million digital impressions and over 2 million student OOH impressions at 170 campuses across the country.


Ready to Get Started?