10 Rules For Social Media Marketing

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social_media_marketing_planThe power of social media marketing is at an all time high, especially within the millennial generation. Its accessibility, friendliness, and omnipresence make social media a vital platform for marketing in 2015. Social media marketing differs from out of home advertising and print. Here are 10 rules to help you master the art.


  • The Rule of Listening – Social media marketing success requires more listening and less talking. Study your target audience and their online content. Join discussions and learn what they are interested in.
  • The Rule of Focus – Specialize and focus. A highly focused social media campaign is bound for success, while broad strategies do not build strong brands when trying to be all things to all people.
  • The Rule of Quality – It’s not quantity, it’s quality. It is better to have 1,500 connections online that are engaging with your product and talk about your content, than 15,000 connections who disappear after the initial connection.
  • The Rule of Patience – Marketing success does not come over night, especially if you are new to the online social media world. Commit to the long haul, it will be worth it.
  • The Rule of Compounding – If you create awesome online content, your audience will share it on all of their social media platforms like Twitter, Facebook, LinkedIn, blogs, and more. They begin to do the marketing for you if you are able to create the right content.
  • The Rule of Influence – Connect with online influencers in your market and establish relationships. You can work together in sharing content which could give you a huge advantage with recognition.
  • The Rule of Value – Add value to your conversations and content. Focus less on conversions and more on creating engaging content and establishing relationships.
  • The Rule of Acknowledgement – Acknowledge every person who reaches out to you. It is polite and establishes loyalty.
  • The Rule of Accessibility – Be available to your audience. Consistently post content and engage with consumers.
  • The Rule of Reciprocity – It’s all about good karma. You can’t expect others to share your content if you don’t do the same. Make sure to reciprocate the favor.

With these rules and the help of OnCampus Advertising, you will become experts in social media marketing and college students across the country will be interacting with your content.

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