As our nation’s holiday is vastly approaching, all around the country students are gearing up in red, white and blue and making plans for barbeques and parties for the 4th of July. Businesses should not forget that this particular holiday is very lucrative from a marketing perspective – it sees a 32% revenue increase from email marketing. Here are some 4th of July marketing tips to profit from before your business closes up for the holiday:
- Social Media Contests
Social media campaigns are an effective way to engage and communicate with your audience. It gives an opportunity for your current customers to share the content with their friends. Encourage your followers to send in themed photos, use a hashtag or download your mobile app to increase mobile and social media traffic. Ask your followers to share a memory from their 4th of July experience with your product to be featured online or provide them with a discount or freebie.
- Vamp up your mobile and email strategy
Mobile is now considered mandatory for small business growth, especially leading up to large holidays when customers are most likely away from home and have only their smartphone to use for communication. Capture higher click throughs with a well-timed email message before the holiday that is entertaining as opposed to selling. Spread the word about app exclusive deals, holiday sales, and events with quippy, short emails.
- Pass out freebies
It is no secret college students love getting free things. They appreciate businesses that get into the holiday spirit, so by handing out themed t-shirts water bottles or sunglasses, you’ll get the message out about your brand all weekend. Students will be parading around, taking pictures and sharing them on social media and talking about your brand and it’s freebies all weekend.
