If you are a business targeting an audience composed primarily of young women, we’ve composed a list of six tips that might be helpful in your advertising campaigns.
1. Be Honest
Generation Y, and especially the women in this group, is composed of people who appreciate up-front, honest communication. Don’t overinflate the benefits of your product or service just for a sale. This will not win you repeat customers in any market.
2. Know Your Audience
Tell them how your product or service will benefit them, and make it personal. Advertising campaigns should reflect your audience’s likes, dislikes, and personal values as much as possible.
3. No Pressure
Lay off the heavy sales tactics and work to care about your customer. Develop a relationship with them. Women want to make their own decisions and being overly aggressive could drive them away for good.
4. Be Informative
This group is known for being Internet savvy researchers. Give them the information they need to make an intelligent decision without making them look elsewhere.
5. Treat Them Right
Word-of-mouth is one of the most important factors in decision-making for this group. Make sure you treat the customers you have well because others in this market will be looking to them for purchasing advice.
6. Contact On Campus Advertising
Women make up 57% of the total college student population. We have creative ways to target these college students including student newspapers, display ads, campus street teams and others. Let us help you develop a winning campaign by contacting us online or calling David Page at 617-523-9801.