Is your brand looking to market your product or service to your consumers within five seconds of exposure? Look no further than out of home advertising. OOH advertising is extremely popular, especially with large companies. Your brand has the ability to make an impact on any passerby where your advertisement is located. Along with connecting with consumers in a short span of time, one billboard will connect with you with almost an entire college campus. Here are some advantages of out of home advertising:
Its structure catches a large and diverse market
Because OOH is so huge and eye catching, it has the ability to capture the attention of a large share of your target market. Billboards are almost impossible to not notice – whether you’re in the car, riding a bike or walking. This can be a benefit and a risk, depending on how narrow or limited your target market will be. If your product appeals to a wide range of college student consumers, OOH may be the right channel.
It builds company reputation and brand image.
OOH advertising is a great way to expand on your brand’s image, reputation and name on campus. The photographs or images have a strong visual effect on viewers, and the images used can further expand your brand’s visual identity.
It is a great way to bring customers to you.
You won’t have to go around looking for customers. Out of home will generate a lot of exposure to your brand, which means it will create buzz about your product on campus.
There are many options with OOH, each providing a different impact.
A recent infographic surveyed consumers to find out the most striking OOH platform. Here are the results:
Billboards are the most popular and striking platform, due to their immense size. However, there are many other options to pick from when pursuing the out of home advertising channel.
Placement is under your control
Your business has the power to decide wherever you feel it will have the most impact and obtain the biggest amount of visibility. This can be based on proximity to your stores, high traffic areas on campus, or on major highways near college campuses.
