Today, college student shoppers are experts in the digital realm, and expect instant gratification when it comes to items that can fulfill their needs. With the holiday season now in full swing, it is important to recognize that holiday shopping has changed over the years. College student shoppers want and expect to shop for what is convenient for them at the right time. They look to brands to provide a personalized experience in and out of store. With the assistance of smartphones, laptops and tablets, students can view any product no matter where they are. Therefore, they expect all of the products on their wish list or their parents’ wish list to be available for viewing online.
- Social media expectations
Because college students have an even busier schedule towards the end of the semester with final exams, they do not have the time or desire to always visit stores or wait in line to grab their hands on a new product. They prefer shopping online and want to be able to purchase products they see on their social media feeds on their mobile devices. The e-commerce channel is experiencing major growth and will be an important trend in upcoming years.
- Happy mobile days
Mobile is increasingly becoming a popular and preferred channel for college student consumers. College students take their smartphones everywhere and are always connected to their friends online. Mobile is more convenient than traditional computers and laptops because they are extremely portable. Also, buy buttons and linkable posts on social media can assist with the ease of mobile purchases.
- Preferred brands this season
College students are more likely to support brands that are constantly innovating and looking to make a difference. College students approve brands that emphasize health, convenience and authenticity. Retailers such as Amazon and Nike know how to motivate this demographic and know how to make their shopping experience enjoyable and effortless. A good online shopping spree and having the ability to purchase with the tap of a finger is what will make this holiday season a breeze for college consumers.
