There is a different sort of dynamic on a college campus compared to the dynamic of cities, towns, or malls. For one thing, the age demographic is very different since the majority of people on campus are between 18 and 26 years old. College campuses tend to have more green space and open areas compared to cities and towns and they were built with the pedestrian in mind. There might be parking lots and a few roads but in general, people do a lot of walking on campus. These considerations should be taken into account when developing strategies for campus marketing.

One strategy that works well in the exciting, fresh atmosphere of the college campus is that of using promotions to connect with students. A few ideas for effective promotions for the college campus are:

• Give away promotional materials- These can be tee-shirts, cheap hats, cups, pens and other objects that college students find useful. Tee-shirts in particular are an excellent means of brand promotion as students who wear them act as miniature, mobile billboards.  The key is choosing an item that students will use and use repeatedly.
• Contests- College students love to win free stuff so hold a contest whereby students can win one or more of your products. Make the contest fun to promote positive association with your company.
• Coupons- Hand out coupons with street teams, include them in welcome packets, and put them into the newspaper. Students will appreciate it and will experience your product upon using them.

Learn more about promotions and other media services for marketing on the college campus with OnCampus advertising.  Contact Will Dunning by phone at 617-523-9802 or by e-mailing him atwdunning@oncampusadvertising.com