If you’ve followed the On Campus Advertising blog for any time at all, you know that 82 percent of college students read their campus paper. But it is important to you as a marketer to know why.
Generation Y is also known as Generation ME. This stands for millennials but also for the individual’s strong concept of self. One of the first questions this generation is characterized as asking in all interactions is “what’s in it for me?”
As a marketer, you must be prepared to tell this market of buyers how they can personally benefit from using your product or service. Luckily, college newspaper advertising is the perfect media. Not only are 82 percent of students reading their campus paper as we mentioned, but it is an entire media outlet dedicated to these young people. The campus paper is full of interesting facts that directly impact their college life.
OnCampus Advertising has access to college newspaper placements nationwide. Let us help you reach this unique market through a media designed just for them. Call 617-523-9801 or visit usonline for more information today.
We’ve spent years researching what matters to students, and we know how to get their attention. Let us help make your next marketing campaign a huge success!
