The Voice of the Student Body
College newspapers are a vital part of university life, as they serve as the official voice of the student body in a given school. They are written by students, for students. College newspapers act as a community forum and they link and improve communication between various groups within the student body. It gives both students and staff knowledge and understanding of relevant issues not otherwise available, and convey an image of the school to the community by reflecting current student opinions and interests.
Another major function of college newspapers is to act as an advertising platform. College newspapers are widely and frequently distributed with high pass along readership. Unlike TV and radio which requires potential consumers to turn on the medium at a specific time and station, advertisements in school newspapers are more likely to be seen by the student body. College newspaper advertisements also have much less waste (paying for audience not in your target demographic), which leads to a more efficient placement.
College newspapers advertisements tend to spur students to take action. Students are likely to attend events as well as research products online after viewing an advertisement in the paper. In addition, students often talk to their friends, classmates, and siblings about the interesting ads they see. In some cases, students even search for certain ads if they hear other students talking about a specific offer.
Advertisements in newspapers are to be expected. Because of this, school newspaper advertisements feel a lot less intrusive than many other forms of advertising. With wide distribution and less waste then other forms of media, college print advertising is a effective method in reaching the college student market.
