Back-to-school is an exciting time for everyone. Students have enjoyed their summers and are anxious for the fresh start a new semester has to offer them. For brands seeking to target the college demographic, this is an opportune time for an advertising campaign.
Late summer is the best time for brands to get out in front of the college population. The weather is still perfect for street teams passing out samples or brand ambassadors raising awareness. Everyone wants to be out on the quad during the nice weather, so that’s where brands should be. When properly partnered with other forms of media, like college newspapers and out-of-home tactics, a lasting impression can be formed in the minds of students. Companies that capitalize on this exciting transitional period will find their marketing efforts incredibly worthwhile.
During this summer-to-school shift, college kids are willing to spend their hard-earned cash. Since this is a very impressionable time, it’s imperative that brands start the conversation as soon as possible. Students will be looking for the next big trends so brands need to be there to show them what it is. By utilizing digital tactics like mobile geo-fencing and IP targeting, in addition to more traditional means, companies can get a very specific demographic talking to their friends about new product offerings.
