For decades, marketing to college students has been considered a work of art. From slick marketing packages to the ultimate campus marketing campaign, there are thousands of ways to market your products to college students. However, these days companies are armed with a whole new set of tricks thanks to technology development and social media.
New age of social marketing
Facebook is the average college student’s drug of choice and students have access to their Facebook 24/7. With Facebook you can reach an enormous amount of college students in one go without much cost. Moreover, Facebook helps you to interact with your college-customer base and keeps them interested in your product/service.
Make it funny and unique!
The average attention span for the college student is about 30 seconds (give or take). So you need to make your ads interesting and funny. Splash some fancy colors or put in some cool designs to make your ads become visible and interesting to college students. Funny and unique means that the students can go home and retell it, therefore expanding the campaign through word of mouth.
Make it FREE
Top 5 favorite words in college were “cancelled”, “post-poned”, “beer”, “party” and best of all “FREE”. The word FREE has a special power in college that can grab any college students attention no matter what the context. Students are willing to take survey and fill out their information get something for free.
Chalk Sidewalks
By drawing your ad’s brand image into the sidewalk of a high traffic location within the campus, will grab students’ attention in an instant. The ad’s design should be colorful enough to catch student’s attention and the message should be brief in order for it to work. Students walk to class everyday through the same route so this could become a wonderful marketing tool.
OnCampus Advertising can help you execute new unique and creative campaigns in order to reach more students.
