One of the most effective ways of marketing to college students is to advertise directly to where they live, their dorm room! Advertising in dorms allows businesses to target niche groups of college students, such as freshmen, international students, honors students, graduate students, male students, female students, tra
nsfer students, non-traditional students and more. Here are three effective ways you can do so.
The first way you can reach college students in dorms is with the use of door hangers. Door hangers are placed directly on students’ handles. Because they are extremely visible, they are a great tool to promote brand image and increase brand awareness. Your brand message on the doorknob will be a great way to greet students at their own door. The hangers can be distributed at the universities, assuring that each on-campus resident gets them. Door hangers are a great way to advertise new or promotional items you may be offering.
In addition, you can also give away stick-ons for students to decorate their door. Stick-ons are a great way to promote your brand image since it is stuck directly on doors, notebooks, walls, etc. Stick-ons can be given away as freebies and can be an effective tool for promoting your brand or business.
The last idea is to take advantages of move-in days. Dorm room move-in days are an excellent time to advertise to students. Brands have the chance to reach incoming students as well as their parents. This is great opportunity for multi-generational marketing and an excellent way for brands to use the close relationship between parents and children to influence purchasing decisions.
Advertising to college students in dormitories is just one of the many ways to advertise to college students. For more information and help about in house advertising and other ways to promote your brand on college campuses contact OnCampus Advertising.
