Fall semester is weeks from coming to an end. While summer may seem like the conventional time to graduate college, there is a large amount of college students that decide to graduate in December. Hiring and successfully reaching out to soon-to-be college grads is not as easy as it seems so here are a few tips for reaching college students:
- Recognize that entry-level resumes are different– Don’t scare away potential hires by telling them/hinting that their experience isn’t what current employees came in with. If a student is smart and personable, a lot of what they need to know can be taught on-the-job.
- Grabbing their attention– Most students in their final semester spend majority of their time on their computer studying, looking at Facebook, or searching the web for a job. Instead of being blurred out in a huge list of employers on a website or school portal, target their Facebook newsfeed. OnCampus Advertising can target mobile phones and tablets within a campus to push ads to a web browser or Facebook feeds. This would certainly make your company’s name hard to forget.
- Establish a dedicated application process for soon to be college grads– Prioritize the process for hiring at the entry-level so that they will stay long-term. There might be a lot of applicants seeking out entry-level positions but it is a waste of your company’s time and resources to do it time and time again.
- Job Fairs– Going to job fairs might seem like the obvious thing to do but don’t make the mistake of being understaffed at the job fair. Hiring brand ambassadors for job fairs to hand out fliers will bring you more traction. Allow your HR staff to focus on pre-interviewing potential candidates while our brand ambassadors can take care of marketing you. OnCampus Advertising can help you create the perfect brand ambassador campaign in order to draw in the graduates you are looking for.
