2) Go After Your Target Audience
Generic ads are one of the worst things you can do as an advertiser. They do not speak the language of your target audience nor grab the attention of your potential new customers. Find your niche market and create a campaign geared specifically towards their wants and needs. Make it personable and relatable to ensure maximum potential interest.
3) Highlight Your Competitive Advantage
Businesses are always in competition with one another; why would you want to loose the race? Accentuate pros of your company in order to ensure a competitive edge.
4) Establish An Image
When you see a big yellow M on the side of the highway, there is no doubt in your mind that America’s staple fast food restaurant is quickly approaching. Build a consistent image that will make your brand known, recognizable, and memorable. OnCampus Advertising can help get your brand logo easily recognized with the use of out of home advertising displays.
5) You Have To Spend Money To Make Money
People love saving money. A company should never pass up a great deal on printer paper from Staples, however when it comes to Advertising sometimes spending more will ensure a much greater profit in the future.
6) Advertise In The Right Places
Your favorite magazine may not be the favorite magazine of your target audience. Do some research; understand where your target audience likes to go and what they like to read. OnCampus Advertising has college campuses around the U.S. covered and can help you locate the best spots to place your ads as well as the best way to market to specific schools and groups.
7) Don’t Allow Your Budget To Run Your Advertising Campaign
If you budget $2,000 a month for advertising, that is easy to keep track of, however if your business is seasonal it makes most sense to spend more money on advertisements when in the busy season and significantly less in the off season. For instance, if you want to market to college freshman moving into dorms, OnCampus Advertising can get your ads out to all incoming freshman in the late summer months to early fall months via newspaper ads, postering, mobile, IP, out of home and more.
8) Diversity
Don’t put all your eggs in one basket. Spread your advertising dollars around and choose a variety of media that is relatable to your target audience. OnCampus Advertising can help you share your campaign throughout campus whether it is on students’ mobile devices or on the doors of their dorm room.
