We are still basking in the victory of Brady, Katy Perry, and most importantly the infamous advertisements. The Super Bowl is the… well The Super Bowl of advertisements. These ads become of the topic of many conversations especially among millennials. This is what they thought of this year’s batch.
The Worst
4) That Budweiser One Just About Beer (Not A Story): 9% of the vote
Rule number one, do not turn off an entire demographic that you are solely targeting. Millennials were more than offended when Anheuser-Busch blatantly dissed people who drink craft beers. “There’s gotta be a way for you to do that without alienating the up-and-coming demo of people that’ll likely drink beer for another 60 odd years.”
3) The Kim Kardashian One (T-Mobile): 14% of the vote
Millennials are not ones to follow the crowd because the cool kid (aka Kim) is doing it; millennials feed off of experiences rather than social status. Most millennials responded with, “Is Kim K even relevant?”
2) The Nasty Toenail One (Jublia): 29% of the vote
The Super Bowl is not just the Super Bowl of sports anymore, it is the Super Bowl of marketing and Advertising. Why spend $4.5 million dollars on a traditional ad that can be played any day of the year, while the big boys and girls are pulling out all the stops? Not to mention… we were eating while watching this vile ad. Thanks.
1) The One Where The Kid Died (Nationwode): 39% of the vote
Wrong time, and wrong place. People are eating, chatting, and drinking; this means you want your ad message to be simple, clear, and light-hearted. This is the Super Bowl – please no deep leaps of any sorts.
The Best
4) The Zebra & The Avocado (Avocados From Mexico): 11% of the vote
Funny, easy to understand, cute, and there was a catchy jingle at the end – this is all millennials could ever want in an advertisement.
3) The Liam Nelson & Clash Of Clans One (… Clash Of Clans): 14% of the vote
This ad was perfect for millennials. Most of Generation Y has seen Clash of Clans advertised elsewhere, however this was a whole new ad not seen in the Subway, Pandora, or YouTube. Take note: It’s fine to release an ad on YouTube before the Super Bowl, however it is much better to release a new ad during the event.
2) The Puppy & The Horse (Budweiser): 17% of the vote
This ad knocked it out of the park. It tells a story, it’s adorable, it hits on men’s protector instinct, and it tugs on everyone’s heartstrings. The ad also maintains the them Budweiser has established with Clydesdales. They have established an idea that consumers not only expect, but one that they look forward too.
1) The Men & The Girls (Always): 20% of the vote
This may come to a big surprise to most, but “The Super Bowl generates more women viewers than the Oscars, Grammys and the Emmys combined!” (Rohm, ESPN). Women are for more social than men, so it makes sense to spend the money to target them. This ad was brilliant. It created an immediate positive impact on women and their self-esteem.
As advertisers you can learn a lot from Super Bowl ads and how millennials react to them. The feedback from these millennials is essential information that you can use in your next college campaign. OnCampus Advertising can help get your next millennial supported ad around college campuses throughout the U.S.
