March Madness is a fun and multi-channeled experience that more than just college students enjoy. People become invested in their teams as well as one another’s picks as seen by the social media explosions during these intense games. This is an event that thrives on positive energy; even if you are hoping a team looses that is because you want the other team to win. There is goodwill in this tournament and its viewers want to see success. Therefore, they will stick with The Big Dance for its entire duration and they will walk away with a positive brand image in their minds.
What’s the brand-marketing takeaway you ask?
- Consumers want fun, interactive, and emotional experiences – this will lead to engaged customers similar to March Madness viewers with their eyes glued to the television.
- Telling an emotional story is not enough – The story needs to be accessible and told in a dynamic fashion in order to involve the customer.
- Create unique, diverse content. – Create this content and create it on all mediums such as websites, mobile apps, video, and more. Imagine if you could only see your March Madness bracket on one medium? What would college students do during class?
- Illustrate passion – break the monotony of advertising with a marketing hail mary.
OnCampus Advertising can help get your next March Madness inspired campaign seen on campuses throughout the country (every college deserves some attention – not just the Sweet 16).
