Putting together a campaign targeting the most lucrative generation can go astray without a clear strategy. These statistics will help your business answer the essential foundation of your marketing strategy to target this media savvy group.
Where: Instagram.
According to a research by GlobalWebIndex, almost 20 percent of worldwide internet users between the ages of 16 and 64 have an Instagram account in 2014, which is up by 15 percent from mid-2013. Millennials from the age of 16-24 make up 41 percent of this total number, with teenagers being 50 percent more likely to be active on the channel. Therefore, businesses looking to target millennials should not ignore the power of Instagram. Even if your company doesn’t have a campaign designed for Instagram, millennials can still be reached on mobile with advertisements on mobile apps or on the mobile web.
What: User generated content.
Thirty percent of millennials media time is spent exploring content created or curated by their peers, according to a research paper by Crowdtap. Compare this number to 23 percent of time spent by millennial watching TV. According to Crowdtap, “smart marketers are inspiring their consumers to create and share more content about the brands they love, influencing social conversations and winning the hearts and minds of consumers.” Millennials heavily base their decisions on the products they choose to associate on peer reviews and recommendations. Incorporate hands-on user-generated content in order to relate and connect with consumers.
When: All the time!
Millennials are constantly connected to at least one smartphone or technological device, so they almost always have access to mobile or social media content. A study by Understanding Global Millennials demonstrated that on average, millennials check their smartphones 43 times a day. Make sure your company generates fresh mobile-friendly marketing.
Here at OnCampus Advertising, we can assist your business succeed in targeting the millennial generation.
