Mobile design and optimization is no longer considered a secondary add-on to business’ online marketing strategy. Today, the desktop is now seen as the secondary device – as more Google searches are now coming from mobile than desktop. Your business’ marketing efforts should reflect these shifting presence of online channels.
Mobile Design
It is still a commonality that Web designers construct a website that isn’t mobile friendly. In the past years, it is considered a necessity that companies’ websites have either a mobile website that seamlessly translates content from desktop to online, or the additional of a mobile app. The high presence and popularity of mobile should not discount the importance of an easy to use and high quality desktop site. The mobile website should simply serve as a complement to the desktop site and increase your online branding potential. Your visitors should be doing everything they can do on the desktop site on mobile.
The Power of Sharing
According to a study by ShareThis, Web users are almost twice as likely to share content they see on mobile devices than they are from desktops. A business’s online branding potential can be increased dramatically if sharing buttons for different social media are present on mobile. Many sites incorporate social sharing plugins on desktops that don’t translate properly on mobile. Make sure your sharing buttons are easily usable on mobile.
Specialize Mobile Content
Google states that a business can display completely different content on mobile devices than the content on desktop devices. The true value behind mobile content is how it is displayed. With mobile, you have the capacity to hide and link content under different accordion-style types of menus. This organization will organize and streamline the viewing area of each page. Instead of placing desktop content on mobile sites, write and organize content specialized for mobile devices, and translate it to desktop content.
For more information on how to start a mobile advertising campaign, contact us at OnCampus Advertising.
