While many families are still gathered around the dinner table on Thanksgiving, millennials are likely looking forward to the exciting and hyped shopping experience that is Black Friday. According to a Forbes article, almost 90% of 18-24 year olds shopped during the Thanksgiving weekend last year. Additionally, almost 90% of millennials said they plan to shop at the mall last holiday season according to a Fierce Retail article.
So where exactly is this generation shopping? Businesses can utilize their different marketing channels to tailor to where millennials are shopping this holiday season. A Vision Critical articleillustrates the breakdown of what channels millennials are planning to shop at below. Millennials are more likely to shop online on desktops or laptops and in stores.
Black Friday is seen as a social experience as much as it is a shopping one, with the tradition of going to the mall with friends and live tweeting and Snapchatting experiences always something to look forward to for millennials. However, according to the infographic below, females lean more towards taking a part of Cyber Monday.
Lastly, it is essential for businesses to take advantage of the fact that millennials are likely to use their mobile devices this holiday season to browse and shop. Millennial males are more likely to take charge when it comes to mobile commerce, which includes mobile shopping and mobile payments. Millennial women, however, tend to utilize mobile to search for coupons and simply browse products.
In conclusion, providing millennial shoppers with a seamless experience is even more crucial during the holiday season. Customers want to shop at the most convenient channel wherever they are in order to get their shopping done efficiently and quickly. For more information on how to engage millennial shoppers this holiday season, contact us at OnCampus Advertising.
