It is no secret that mobile marketing is one of the largest channels to target millennials on. In fact, many businesses have adopted a “mobile first” attitude in their marketing strategies. And some recent statistics released by Facebook have reinforced this attitude – it stated that it has 1.39 billion mobile users out of its total base of 1.55 billion. It also receives 78% of its revenue from mobile ads, which is up 66% from the third quarter of 2014. Like Facebook, Twitter’s active 320 million users are mobile. Here are a few key trends that marketers should follow to engage the important millennial audience on mobile:
- Mobile devices are extremely personal – they go to the bedroom, the bathroom, and every other place with most people, especially millennials. They don’t want to be bombarded with sales messages.
- When engaging, focus on storytelling instead of selling. Brands that utilize social media, especially in the mobile environment, will do a better job at building relationships with customers. It is fine if content is sponsored or paid, but keep in mind it must be engaging versus “talking at.”
- When using video to engage customers, you have a three-second window before the user dismisses you with a swipe of a finger. Have an engaging opening and make sure content is interesting.
- Although mobile media time is greater than desktop or other media, mobile ad spending is still behind mobile ad consumption in 2015. According to com, mobile ad spending accounts for 49% of digital ad spending, which is behind from the 51% media time spent on mobile.
- Consumers prefer mobile apps as opposed to mobile websites. Mobile apps account for 89% of media time on mobile, according to Nielsen. Therefore, your company should look into creating a mobile app in order to engage more customers.
Contact us at OnCampus Advertising to start your mobile marketing campaign today.
