With outdoor advertising you gain immediate awareness from your customer and it is a constant reminder of your message throughout the day. Put it simply like this, your ads and image can’t be turned-off, tuned-out or put aside. Consumers and commuters travel the same road every day – they are familiar with it. And with a huge banner or posters in their way, it will definitely capture and maintain their attention.
Outdoor advertising also has another advantage, cost; opening the door for all advertisers — small or large. According to the Outdoor Advertising Association of America, outdoor advertising is 80 percent less expensive than TV, 60 percent less expensive than newspapers and 50 percent less expensive than radio.
Moreover, research show that 90% of American households own vehicles, and Americans are spending more time on the road than ever before according to recent studies. With a growing number of commuters and longer commute times, more consumers than ever before are exposed to Outdoor Advertising, giving wide exposure of your business. Since billboards are generally placed along highways and busy streets, you’re guaranteed that people will see your advertising. Also, unlike Television commercials or magazine ads, you cannot change the channel or flip to a different page. Therefore, people will pay their attention to your billboard whether they like it or not. Another benefit is that many people travel the same route every day, such as with their commute to work each day. This means that they’ll see your billboard regularly, which makes it more likely to stick in their minds, increase your brand awareness even more.
For more information on Outdoor Advertising, contact OnCampus Advertising and get your ad out there today.