Initial Fall Back to School 2021 Outlook
While the fall seems far away, many schools have started planning for what they hope will be a “normal semester,” or as close to it as possible. Common topics amongst college 2021 back-to-school announcements include increased in-person instruction and more students on campus. Many colleges have quoted the vaccine as a game-changer in their decision regarding the fall semester. Though college students remain last on the list in most states for receiving the COVID-19 vaccine, there is still a high possibility they will be vaccinated by the end of the summer. With all of this in mind, we will be analyzing what this upcoming, in-person fall semester will mean for marketing opportunities. Right now, is the time for Back-to-School 2021 planning.
According to the President of the University of Wisconsin, Tommy Thompson, the school plans to hold 75 percent of classes in person. About 80 percent of classes were in person before the pandemic started. Even the California State University system has announced an intention to bring students back to campuses in the fall. They were fully online since the pandemic started. While schools still finalize the details, these announcements are encouraging for marketing to students on campus this coming fall. Methods such as our Brand Ambassadors passing out flyers/samples to students, out-of-home, and other print advertising may see more success with students attending in-person classes.
Some schools opened residence halls to students for the 2020-2021 school year. But those came with limitations. Restrictions such as no guest policies and no inter-dorm mingling deterred students from coming back to campus. This was especially true with most of the classes still being held remotely. However, with the promise of more in-person classes, lessened COVID restrictions in dorms, as well as students’ eagerness to get back to school, students have more of an incentive to live on campus this fall.
More students living in dorms will mean a greater audience to capitalize on in on-campus marketing efforts. A promised return to more in-person classes and activities at many schools can only imply good prospects for targeting college students on campus this fall.
We are excited to see how hopeful many institutions are for a “close-to-normal” semester this coming fall. OnCampus Advertisng will continue to monitor the fall situation in the coming months. We are looking forward to an outstanding Back-to-School season in 2021.