Email marketing is a widely used and extremely cost-friendly marketing channel,
which has the ability to spread information to college students quickly and
effectively. Here are the top benefits of email marketing, according to the 2017
Email Marketing & Marketing Automation Report.
1. Generating more leads
Encouraging consumers/potential consumers to subscribe to your brand’s emailing
list or sending out emails to students on campus is one way to generate leads.
College students check their email daily – it is a part of their daily routine of
checking all the apps on their smartphones. Another way to generate more potential
customers is through encouraging your current subscribers to forward or share
email with friends by offering a discount or shout-out on social media.
2. Higher sales
If all the students who received your email were to become a customer of your
product or service, your company would make a lot of money. Unfortunately, not all
students are guaranteed to even click on emails sent out by brands. However, one
strategy to increase sales while maintaining a very targeted audience would be
through email list segmentation. Segmentation is a process that allows your brand
to craft and tailor specific messages to the right customer at the right time.
Segmentation can be based on gender, age, year in college, nationality, involvement
in different clubs on campus, and more.
3. Lower marketing costs
If budget is tight, email marketing is the effective, low-cost solution. There are a lot
of email marketing tools to measure data and effectiveness, many of which offer free
or low-cost trials or base levels of the features and functionality needed to properly
measure and compare campaigns.
4. Finding better-quality leads
The last thing your brand wants to do is waste time on consumers that aren’t
interested. Marketing products or services requires a lead-qualification system:
what qualifies a customer worth pursuing. Email marketing is a lead-qualifying
system in itself because through it, it measures interest from the fact that they
subscribed to be on the mailing list. It then shows their open rate and their click to
open rate.
5. Pairs well with other channels
Integrated marketing is a powerful tool that should be in every marketer’s arsenal.
One of the best integrations with email is with social media. Your emails should
include social media icons, sharable content from website/mobile, and promotions
to share when customers give a referral.
