Advertising on campus is a promising way to get your brand out there to college students. According to a study we conducted here at OnCampus, college students surveyed reported that they engaged with campus media over 50% of the time. When creating an advertising campaign geared towards college students, it is important to analyze and compare the different types of campus media channels. On campus, there are many opportunities to advertise your brand or product through both online and offline. However, it is important to understand your target market’s perception of each different college channel. Here at OnCampus Advertising, we surveyed almost 100 students at 25 major universities around the US to gauge what campus media channels they notice the most on campus.
Here were the following choices:
- College newspaper – print edition
- College newspaper – online edition
- Outdoor ads on campus – bus shelters, billboards and kiosks
- Posters on campus bulletin boards
- College video screens
These are all a few of many ways to get your brand out there on campus and get college students talking about your product. The respondents were asked on a scale from never, somewhat, often or always whether or not they see these campus media channels. Here were the results:
Seventy-one percent of those surveyed said that they noticed out of home advertising displays on campus. College newspapers are also more prominent outlets, as 60% of students surveyed notice newspaper ads (both in the print and online versions). Additionally, over half (57%) said they noticed bulletin boards on campus as well.
When it comes to national media outlets, the highest medium to capture students’ attentions is through live television, with 74% noticing ads at least 50% of the time. It is important to note, however, that viewership of live TV is not very popular, as over 57% of students watch less than one hour of live television per week.