Every company with products or services that can be used by people between the ages of 18 and 30 should take advantage of the concentrations of this age demographic found on college campuses. It would be unwise not to carry out marketing campaigns that focus on the places that harbor the target market. Nevertheless, some marketing strategies are going to work better than others and marketing teams need to take this into serious consideration to design the most effective means of connecting with college students.
Although the possibilities are many, here are a few tips foreffective college marketing:
- Use sales or marketing reps from the same age demographic as college students – Such marketing street teams are highly valuable due to their direct interaction with and ability to relate to students.
- Do promotions that are designed for college students – College students love promotions and flock to free samples. What better way to give them a taste of your product? But design your promotion to specifically speak to college students. Students do not connect with the rest of the world and react better to messaging and promotions that speak directly to them.
- Advertise in the college newspaper- This one can’t be emphasized enough! Here we have a free publication faithfully perused by most students on campus. It ensures that a large number of students will experience your ad or brand and they will be more likely to buy from your company because of your support for the paper.
To learn more about how your company can use marketing campaigns and campus media to connect with college students, contact Will Dunning by phone at 617-523-9802 or by e-mailing him firstname.lastname@example.org.