Many people believe there has been a recent decline in the effectiveness of college email marketing campaigns following the rise of social media marketing. However, email marketing has continued to prove successful when used correctly. Unsuccessful email marketing strategies have less to do with the rise of alternatives and are more about the actual content within the emails. In order to successfully email market to college students in 2020, follow these simple steps:
Mobile browsing has skyrocketed in recent years, especially among college students. As a result, emails must be “mobile device friendly.” 61% of emails are opened and read on mobile devices. Therefore, it’s imperative emails can be easily viewed on smaller mobile devices. Finding the balance between including enough important information while simultaneously not cluttering viewers’ screens will result in an effective email marketing campaign.
The majority of college students receive plenty of emails on a daily basis, therefore it’s important to grab your viewer’s attention. Witty subject lines or eye-catching graphic designs are a great way to stand out and personalize your messages. Creating a sense of urgency or importance is another effective way to incentivize students to act upon these emails.
Not only do college students receive a great deal of emails, but a good chunk of them are impersonal. Customizing your emails according to your target customers will allow college students to make a personal connection with your brand.
It should come as no surprise that college students are pretty well versed in social media. Integrating social media channels into college email marketing allows viewers to further interact with the brand. Not only can consumers view products and customer reviews, but the company also has the ability to build their brand image.