This year, Mardi Gras will fall on March 4th. Mardi Gras, or “Fat Tuesday,” is an annual celebration that prepares for the start of Lent and although it is technically based in New Orleans, college students all across the nation celebrate it. College students and their love for festive holidays provide brands and companies many opportunities to market their products.
Throw a Block Party – In America, Mardi Gras is associated with New Orleans and parades, an holiday and event that is played out in the streets. Businesses of all industries can unite at this block party to promote themselves, offer specials, and actively participate in holiday festivities.
Give Aways – No college student will ever turn down something that is free. Put a Mardi Gras twist on it and it will become festive and a souvenir. Businesses can give away t-shirts, pens, key chains, koozies, etc. with their logo on it.
Promote a Contest– According to ClickZ, contest promotions are one of the most effective ways to grow a brand online. Relating to Mardi Gras, contests can include: costume contests, Mr. and Mrs. Mardi Gras, and a cake eating competition. Online sign-ups have the potential to gather email addresses, increase web traffic, and expand social media pages.
Utilize Proximity Marketing- Businesses in the area of celebrations will be experiencing high foot traffic. A great strategy would be offering drink and food deals directly to college students once they are within a certain radius of the business. This can be done with handouts or even mobile coupons.
These are just some small ideas, do not limit yourself. Mardi Gras already has a large following of its own, so why not cash in on the event? OnCampus Advertising has the experience to help make your event a success.