It is commonly said that in the near future print media will take a backseat to mobile and digital advertising. While this may be true when looking at the broader spectrum, this does not seem to ring true for the college market. College newspaper readership remains steady despite the rise of mobile technology and social media.
College newspapers are a free service provided by the university. They are distributed on a daily, weekly or monthly basis (depending on the school) and contain pertinent information that directly affects the reader. Students are seen around campuses and in classrooms reading the paper and tend to do what is called a ‘leave behind.’ Most read the paper then put it down once they are done. The next student bored in class is most likely to pick up the paper and continue the circulation.
College newspaper ads are an effective and traditional way to reach college students because you are able to target a specific group of people. If you want commuter schools, big Greek life schools, engineering schools, you got them all at the tip of your fingers with print advertising. Newspaper ads are also extremely affordable in relation to content and digital marketing. Despite what the rumors are saying, print marketing is still an extremely effective way to target millennials. OnCampus Advertising can help get you into these successful publications seen by thousands of college students.
