Connecting your business with college students on campus can be seen as a logistical challenge. However, with the assistance of brand ambassadors, spreading the word about your brand can be a breeze. Here are some tips on how to communicate and organize the perfect marketing strategy with college students on campus.
- Help organizations fundraise
Student organizations on campus usually collaborate with companies and brands with the purpose of fundraising for a good cause. The best time to reach out to these groups is often at the start of the fall or spring semester, where new leaders begin settling into their positions and clubs start developing fundraising goals and events for the upcoming semester. Your brand should be reaching out to one of the members of executive council, who will in turn motivate their fellow members to participate. Make sure to include incentives to encourage participation in your campaign – ask e-board members what usually motivates their members.
- Help them find a part-time job
Your goal in creating brand ambassadors is to help students land an opportunity of a lifetime. Whether it is through resume building, obtaining an internship, or getting advice from businesses, this experience offers many benefits for students. Attending a large student organization’s meeting as a guest speaker is a smart way to reach large groups of students in a small amount of time. Focus your presentation not only on your product, but how it’s relevant to them and how it may help them in the future. For example, when visiting a business club, make sure to tie your services or product with topics such as “how to land a job” and “how to network”. Men’s Warehouse gave talks on how to dress for success for a bunch of student organizations. Another example would be if you owned a pet store and were looking to connect with college students, establish relationships with pre-veterinarian groups or humane society organizations on campus.
- Feed them
The one foolproof attention-grabber for college students is the promise of free food. If you want to really capture the attention and participation of a certain event on campus, always make sure to buy a pizza. Events offering free food are almost always better attended than those that don’t. Spread the word on campus through flyers, Facebook events and advertisements in the student newspaper. Make sure to stay in touch after the event to talk to students one-on-one and encourage them to contact you. Those that reach out and stay in touch are perfect candidates for brand ambassadors and great resources for your brand.