With the new age of mobile and social media, people seem to forget about the power of print ads. Print campaigns are still considered to be one of the most powerful mediums for getting your message across especially within the millennial generation. Print ads have been around since the beginning of time as we know it, dating all the way back to the ages of propaganda. It is still around today, proving its ability to endure a plethora of societal changes.
According to The Fix, “Seventy-six percent of all college students have read their campus publication in the past 30 days, a figure that rises to 82% for readership in the last 90 days. Students who read their student newspaper are reading about 3 out of every 5 issues, on average.” This is an outstanding statistic proving that print has not fallen behind in millennial marketing. Not only do college students read the newspaper, they read your ads too! Only 4% of students avoid advertising, 43% have mentioned an advertisement to a friend, 1/3 have researched a product online, and 44% of all students report that they seek out the ads in their college paper (The Fix). Print advertising is one of the easiest and most successful mediums for advertising and targeting college students. College newspapers are an amazing source for target marketing because the entire paper is geared towards your desired audience.
OnCampus Advertising has the resources and connections to get your next print ad into college newspapers around the country. Don’t waste anymore time contemplating your print campaign; contact us and we will make your ad recognizable throughout campuses across the states.
