Why email marketing is better than fantasy football
As the weather gets colder and the days get significantly drearier, many football fans are in the midst of completing their fantasy football leagues. There is nothing more satisfying than having an All-Star team, but in the case that your team is not performing as you may have hoped and your team suffers a string of bad losses, it can make these cold and dreary days seem a whole lot more gloomy. iMediaConnection recently discussed three reasons why email marketing to college students is better than fantasy football.
Fantasy Football = No A/B testing
One of the main reasons we support email marketing is because it is easy to control. There is very little guessing within the realm of email marketing, as the results of a campaign are primarily based on how much effort is put into it. As reiterated in a recent article by IMediaConnection, when faced with a decision regarding which of two blasts to send, you do not have to pick one blindly and hope for it to maximize your campaign’s success. With today’s email marketing technology, you can take all of the guesswork out of the equation. These technologies now provide tests that send out a preset number of each blast, giving you the opportunity to determine which blast was more successful before sending out the whole batch.
This is extremely useful within the college demographic because, let’s face it, it can be hard to reach college students with their busy lives and schedules. By testing the success of a message before a blast gets sent out, you are ensuring that your target market is responding well to the content within the email blast. If only you could take the guesswork out of fantasy football like you can with email marketing!
Fantasy Football = No system redundancy
In addition to having the ability to test content before it is sent out, many email marketing technologies are adding system redundancy options which ensure that your message is still being received by your audience in the event of any sort of failure. Instead of sending a blast solely from one location, these solutions allow your message to be sent concurrently from two locations.
This is beneficial when reaching college students, as they usually need to have a message right in front of them in order to process it. Furthermore, in the case of a failure in either of the locations from which your message is being sent, it ensures that it is still being delivered to their inboxes. These technologies are also extremely valuable because they eliminate downtime, further maximizing the length of your campaign. Unlike email marketing, in fantasy football, if you make one wrong pick, you have no option to go back and adjust your lineup.
Fantasy Football = Large measure of luck in the results
There is no such thing as a “lucky” campaign within the medium of email marketing. The results of a campaign are black and white, in that they are based on careful planning, strategic decision making and hard work. Therefore, if you put the proper amount of effort into a campaign, you will receive the results that you deserve.
As mentioned previously, one of the reasons that targeting the college demographic can be so tricky is because it can be difficult to read college students. Marketing via email gives many companies peace of mind because they know that if they put enough work into their email campaign, then the campaign results will reflect their effort.
OnCampus Advertising specializes in creating tailor made email campaigns that incorporate your content in a way that appeals to the college demographic.
