It is harder than ever before for marketers to break through the noise and grab the attention of their target audience using advertising campaigns. This can be even more difficult when targeting Generation Y.
In the past, college students have been thought of as having a lot of down time between classes and studying. With the rising costs of college tuition, two-thirds of undergraduates claim to have part or full time employment while attending school according to a USA Today poll. Free time is no longer in abundance for this generation of college students.
How can you make them take a break from their hectic schedules to listen to what you have to say? We can sum it up in three words: MAKE IT PERSONAL!
Take a note from Kellogg, recent winner of the Engage:GenY annual youth marketing case study competition. With their “Eat. Share. Prosper” campaign, they were successful in advertising to college students with a one-to-one giving initiative. Not only was this campaign successful because Kellogg understood that students have limited disposable income, but also because they know this generation cares about social responsibility and giving to the less fortunate.
According to Engage:GenY blog, we live in a time when young people expect a reward for giving their valuable time to marketers. “When they get that payoff, they’ll reward brands in turn, not only with positive opinion, but also by spreading the message among their friends.”
Contact On Campus Advertising at 617-523-9801 or visit us online. We’ll help you develop unique college campus marketing that will get attention for your brand.